The Podcast Space’s Podcast

Award-winning podcast strategies to build your authority and reach.

NEW EPISODES ON WEDNESDAYS

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NEW EPISODES ON WEDNESDAYS 〰️

MARKETING 〰️ METRICS  〰️ MINDSET

Hit play to learn strategic, actionable, research-based podcast advice to make your show the go-to in your industry.

A REFRESHING PODCAST ABOUT PODCASTING!

Recent Episodes

S2 86. When and How to Effectively Measure Your Podcast Metrics: A Business Owner's Guide
Content Strategy, Marketing, Analytics Ana Xavier Content Strategy, Marketing, Analytics Ana Xavier

S2 86. When and How to Effectively Measure Your Podcast Metrics: A Business Owner's Guide

As a business owner, you're familiar with measuring key metrics: leads, website traffic, profits, and losses. But when it comes to your podcast, how often should you track its progress? In this episode, I will delve into how frequently you should measure your podcast's success and what specific metrics you should be monitoring to ensure you're not wasting time or missing crucial opportunities.

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S2 85. The Real Reason Your Podcast Isn't Attracting Dream Guests or Clients
Content Strategy, Marketing, Mindset, Content Ana Xavier Content Strategy, Marketing, Mindset, Content Ana Xavier

S2 85. The Real Reason Your Podcast Isn't Attracting Dream Guests or Clients

Have you ever found yourself scouring the internet, questioning why your podcast isn’t growing, why you're not booking those dream guests, or why your listeners aren’t converting into devoted customers?

It’s likely rooted in a content strategy that’s a little too safe. Sure, frameworks and best practices are important, but they aren’t the end-all. Sometimes, it’s necessary to dive into problems to effectively solve them—and that’s the essence of this episode’s topic.

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S2 84. The Truth About Your ‘Unique Podcast’ and Traditional Growth Strategies

S2 84. The Truth About Your ‘Unique Podcast’ and Traditional Growth Strategies

Have you ever thought, "That strategy is great, but it's not going to help me grow MY show"? You're not alone. Many podcasters believe their show is too unique for standard growth strategies to work. But I promise you're not as alone in this as you might think.

As a Podcast Marketing Expert, I've helped more than a hundred podcasters worldwide grow their shows, become more visible, achieve business goals, and even land their first sponsorships. It all boils down to the right mindset. Let’s dive into how we can help your unique show grow and overcome some common mental hurdles.

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S2 83. How to Measure Your Podcast’s Impact on Your Influence & Network

S2 83. How to Measure Your Podcast’s Impact on Your Influence & Network

Can podcasts really improve the quality of your network? If so, how do you achieve that? We've all heard the saying that your net worth is your network. For those seeking to enhance the quality of their network—whether it's to increase influence by association or connect with truly influential individuals—it's essential to consider what "influential" actually means.

How do you measure the quality of those connections, and determine if having a podcast is worthwhile? Let's dive into this week's insights on leveraging podcasts to grow your network.

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S2 82. What is a podcast content strategist and why does your podcast need one?
Content Strategy, Marketing, Analytics Ana Xavier Content Strategy, Marketing, Analytics Ana Xavier

S2 82. What is a podcast content strategist and why does your podcast need one?

As the host of The Podcast Space, I've seen firsthand what makes podcasts soar to success.

It's not just about consistently releasing content or maintaining high quality—it's about having a (bold) vision, pushing the envelope, and ensuring you're not navigating this journey alone. That's where a podcast content strategist comes into play.

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S2 80. Stop Chasing Downloads: Focus on these 3 Metrics Instead
Analytics, Marketing, Content Strategy Ana Xavier Analytics, Marketing, Content Strategy Ana Xavier

S2 80. Stop Chasing Downloads: Focus on these 3 Metrics Instead

In 2024, podcasts have emerged as a potent tool for elevating personal and brand authority. Yet, amidst their growing popularity, many brands and agencies grapple with the challenge of tracking their return on investment. According to the State of Podcast Agencies 2024 report, the biggest hurdle, cited by 33% of respondents, is measurable ROI. If your business is also navigating this conundrum, this article will guide you on how to effectively measure and maximize your podcast's impact.

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S2 79. Passing the Vibe Check: Passively Marketing Your Podcast Through Your Podcast Profile

S2 79. Passing the Vibe Check: Passively Marketing Your Podcast Through Your Podcast Profile

Do you think your podcast would pass the vibe check? And by vibe check, I don't just mean looking cool. I'm talking about whether your ideal listener, seeking new shows without any personal recommendation influencing their decision, will click on your show. Will they play episodes? Will it be a show they become obsessed with? This is the episode, or should I say, the blog post for you if you’re interested in incorporating more passive marketing strategies alongside your active marketing strategies to grow your show.

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78. Marketing, Metrics, and Mindset: A Season 2 Preview And 3 Big News You Can't Miss
Content, Analytics, Marketing Ana Xavier Content, Analytics, Marketing Ana Xavier

78. Marketing, Metrics, and Mindset: A Season 2 Preview And 3 Big News You Can't Miss

Can You Get Podcast Downloads Without Actively Marketing It? I often get asked, "What would happen if I didn't promote my podcast at all?" In this episode, I'll share what I found when I tested this out on my podcast between Seasons 1 and 2 of the show. I'll discuss the impact on my downloads, traffic, retention, brand, and social media.

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77. 10 Pros and Cons of Podcast Seasons for Business Owners, Plus Why I’m Pivoting My Own Podcast

77. 10 Pros and Cons of Podcast Seasons for Business Owners, Plus Why I’m Pivoting My Own Podcast

Can podcast seasons boost your business?

Or do you start from scratch every time a new season releases?

Or maybe you're wondering if podcast seasons must be incredibly well-produced and costly, and if it would be better to stick to episodic, less structured content.

In this episode, I’m breaking down the pros and cons of choosing podcast seasons over episodic formats. And why, as we hit episode 77 of The Podcast Space, I am transitioning from an episodic podcast to seasons.

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73. How in-person events can help you increase your downloads & influence by 10-25%

73. How in-person events can help you increase your downloads & influence by 10-25%

Are in-person conferences worth it? Is there any value for podcasters to attend these events apart from getting FOMO from social media?

Are offline events the secret to growing your influence in podcast downloads? In short, yes. But in this episode, I’ll be breaking down specifically, how I consistently get a 10 to 25% download increase weeks after these events take place. Ready to dive in? Press play!

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72. Should You Transition Your Podcast to Video? A Quick Guide

72. Should You Transition Your Podcast to Video? A Quick Guide

As YouTube and video podcasts become more prominent, you may ask yourself:

Should I re-record my entire content catalog into a video format? Or should I just start from where I am and move forward? Or none of these makes sense and you want a third option—a hybrid approach.

This episode breaks down how to make a strategic and sustainable strategy, and how to leverage a ‘blue ocean strategy’ to stand out online.

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69. The 2 reasons why people listen to podcasts (Pros and cons and strategies for hosts)

69. The 2 reasons why people listen to podcasts (Pros and cons and strategies for hosts)

Have you ever wondered why people tune in to podcasts?

What makes them hit that subscribe button and eagerly await each new episode? In this episode, we will delve into the two main reasons why people listen to podcasts, explore the pros and cons of each approach, and uncover some valuable tips for creating a successful podcast that resonates with your audience.

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67. What happens when you go viral on social media? A Guide for Podcasters

67. What happens when you go viral on social media? A Guide for Podcasters

In social media, going viral can be both a dream and a nightmare, depending on your perspective. Some crave fame and attention, while others fear the potential negative repercussions that come with sudden stardom. But what does it really mean to go viral, and how can you navigate the complexities and benefits for your podcast that come with it?

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66. Podcast Interviews: 5 key elements most hosts get wrong

66. Podcast Interviews: 5 key elements most hosts get wrong

In podcasting, interviews play a crucial role in engaging audiences and creating meaningful connections. As a podcaster, it's essential to understand the intricacies of conducting successful interviews to keep your listeners hooked and your content valuable. In this episode, we will look into the five common mistakes podcasters often make during interviews and how to avoid them.

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65. The Future of Podcasting according to Podcast Movement Evolutions 2024 (Main Takeaways and Trends)
Content, Marketing, Podcast Growth, Sales Ana Xavier Content, Marketing, Podcast Growth, Sales Ana Xavier

65. The Future of Podcasting according to Podcast Movement Evolutions 2024 (Main Takeaways and Trends)

Finding the perfect balance between providing valuable free content and driving sales can be a challenging task for most business owners. Are you giving away too much free content on your podcast? Could it be decreasing sales? These are common questions that many podcasters ponder.

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