The Podcast Space

Your Podcast is more than just 'content' - it can be the most powerful tool in your business!

This show explains exactly the systems and strategies you need to implement to get there, without overwhelm. Hosted by Podcast Content Strategist and Award-Winning Marketeer, Ana Xavier, The Podcast Space is an actionable, ethical, and 'imperfect' show that will teach you how to better market your podcast!

New episodes every Wednesday.

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The Podcast Space | Listen Notes

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S2 83. How to Measure Your Podcast’s Impact on Your Influence & Network

S2 83. How to Measure Your Podcast’s Impact on Your Influence & Network

Can podcasts really improve the quality of your network? If so, how do you achieve that? We've all heard the saying that your net worth is your network. For those seeking to enhance the quality of their network—whether it's to increase influence by association or connect with truly influential individuals—it's essential to consider what "influential" actually means.

How do you measure the quality of those connections, and determine if having a podcast is worthwhile? Let's dive into this week's insights on leveraging podcasts to grow your network.

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S2 82. What is a podcast content strategist and why does your podcast need one?
Content Strategy, Marketing, Analytics Ana Xavier Content Strategy, Marketing, Analytics Ana Xavier

S2 82. What is a podcast content strategist and why does your podcast need one?

As the host of The Podcast Space, I've seen firsthand what makes podcasts soar to success.

It's not just about consistently releasing content or maintaining high quality—it's about having a (bold) vision, pushing the envelope, and ensuring you're not navigating this journey alone. That's where a podcast content strategist comes into play.

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S2 80. Stop Chasing Downloads: Focus on these 3 Metrics Instead
Analytics, Marketing, Content Strategy Ana Xavier Analytics, Marketing, Content Strategy Ana Xavier

S2 80. Stop Chasing Downloads: Focus on these 3 Metrics Instead

In 2024, podcasts have emerged as a potent tool for elevating personal and brand authority. Yet, amidst their growing popularity, many brands and agencies grapple with the challenge of tracking their return on investment. According to the State of Podcast Agencies 2024 report, the biggest hurdle, cited by 33% of respondents, is measurable ROI. If your business is also navigating this conundrum, this article will guide you on how to effectively measure and maximize your podcast's impact.

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S2 79. Passing the Vibe Check: Passively Marketing Your Podcast Through Your Podcast Profile

S2 79. Passing the Vibe Check: Passively Marketing Your Podcast Through Your Podcast Profile

Do you think your podcast would pass the vibe check? And by vibe check, I don't just mean looking cool. I'm talking about whether your ideal listener, seeking new shows without any personal recommendation influencing their decision, will click on your show. Will they play episodes? Will it be a show they become obsessed with? This is the episode, or should I say, the blog post for you if you’re interested in incorporating more passive marketing strategies alongside your active marketing strategies to grow your show.

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78. Marketing, Metrics, and Mindset: A Season 2 Preview And 3 Big News You Can't Miss
Content, Analytics, Marketing Ana Xavier Content, Analytics, Marketing Ana Xavier

78. Marketing, Metrics, and Mindset: A Season 2 Preview And 3 Big News You Can't Miss

Can You Get Podcast Downloads Without Actively Marketing It? I often get asked, "What would happen if I didn't promote my podcast at all?" In this episode, I'll share what I found when I tested this out on my podcast between Seasons 1 and 2 of the show. I'll discuss the impact on my downloads, traffic, retention, brand, and social media.

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77. 10 Pros and Cons of Podcast Seasons for Business Owners, Plus Why I’m Pivoting My Own Podcast

77. 10 Pros and Cons of Podcast Seasons for Business Owners, Plus Why I’m Pivoting My Own Podcast

Can podcast seasons boost your business?

Or do you start from scratch every time a new season releases?

Or maybe you're wondering if podcast seasons must be incredibly well-produced and costly, and if it would be better to stick to episodic, less structured content.

In this episode, I’m breaking down the pros and cons of choosing podcast seasons over episodic formats. And why, as we hit episode 77 of The Podcast Space, I am transitioning from an episodic podcast to seasons.

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73. How in-person events can help you increase your downloads & influence by 10-25%

73. How in-person events can help you increase your downloads & influence by 10-25%

Are in-person conferences worth it? Is there any value for podcasters to attend these events apart from getting FOMO from social media?

Are offline events the secret to growing your influence in podcast downloads? In short, yes. But in this episode, I’ll be breaking down specifically, how I consistently get a 10 to 25% download increase weeks after these events take place. Ready to dive in? Press play!

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72. Should You Transition Your Podcast to Video? A Quick Guide

72. Should You Transition Your Podcast to Video? A Quick Guide

As YouTube and video podcasts become more prominent, you may ask yourself:

Should I re-record my entire content catalog into a video format? Or should I just start from where I am and move forward? Or none of these makes sense and you want a third option—a hybrid approach.

This episode breaks down how to make a strategic and sustainable strategy, and how to leverage a ‘blue ocean strategy’ to stand out online.

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69. The 2 reasons why people listen to podcasts (Pros and cons and strategies for hosts)

69. The 2 reasons why people listen to podcasts (Pros and cons and strategies for hosts)

Have you ever wondered why people tune in to podcasts?

What makes them hit that subscribe button and eagerly await each new episode? In this episode, we will delve into the two main reasons why people listen to podcasts, explore the pros and cons of each approach, and uncover some valuable tips for creating a successful podcast that resonates with your audience.

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67. What happens when you go viral on social media? A Guide for Podcasters

67. What happens when you go viral on social media? A Guide for Podcasters

In social media, going viral can be both a dream and a nightmare, depending on your perspective. Some crave fame and attention, while others fear the potential negative repercussions that come with sudden stardom. But what does it really mean to go viral, and how can you navigate the complexities and benefits for your podcast that come with it?

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66. Podcast Interviews: 5 key elements most hosts get wrong

66. Podcast Interviews: 5 key elements most hosts get wrong

In podcasting, interviews play a crucial role in engaging audiences and creating meaningful connections. As a podcaster, it's essential to understand the intricacies of conducting successful interviews to keep your listeners hooked and your content valuable. In this episode, we will look into the five common mistakes podcasters often make during interviews and how to avoid them.

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65. The Future of Podcasting according to Podcast Movement Evolutions 2024 (Main Takeaways and Trends)
Content, Marketing, Podcast Growth, Sales Ana Xavier Content, Marketing, Podcast Growth, Sales Ana Xavier

65. The Future of Podcasting according to Podcast Movement Evolutions 2024 (Main Takeaways and Trends)

Finding the perfect balance between providing valuable free content and driving sales can be a challenging task for most business owners. Are you giving away too much free content on your podcast? Could it be decreasing sales? These are common questions that many podcasters ponder.

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63. Elevate Your Interviews to Host Unforgettable Podcast Conversations, with Sarah Heeter

63. Elevate Your Interviews to Host Unforgettable Podcast Conversations, with Sarah Heeter

Are you looking to up your podcast interview game and captivate your audience from start to finish? In this episode, we will dive into a comprehensive guide on how to conduct impactful and engaging podcast interviews. From avoiding common mistakes to leveraging storytelling and audience connection, we will help you elevate your interviews and leave a lasting impression on your listeners.

To honor Women’s National History Month, I decided to share the mic with my friend podcast producer and strategist Sarah Heeter, founder of PodFox Media to share her best tips on how to craft unforgettable podcast conversations.

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62. How to turn 'freebie seekers' into podcast downloads, money-making ideas, and more online visibility

62. How to turn 'freebie seekers' into podcast downloads, money-making ideas, and more online visibility

Do you often find yourself being approached for free advice as a small business owner or industry leader? It's a common scenario that many of us face, where people seek our expertise without considering the value of our time and knowledge. In a world where business may be slow or not going as expected, it can be frustrating to constantly offer free advice. But what if I told you that there's a way to turn these interactions into opportunities for growth and standing out online?

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61. How long should a podcast episode be? It depends.

61. How long should a podcast episode be? It depends.

In the bustling world of podcasts, one burning question plagues both creators and listeners alike: What is the perfect podcast episode length? The quest for an ideal duration can be daunting, but fear not, as I bring forth invaluable insights in episode 61. Let's delve into the realm of podcast episode lengths and the nuances surrounding them.

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