The Podcast Space’s Podcast
Award-winning podcast strategies to build your authority and reach.
NEW EPISODES ON WEDNESDAYS
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NEW EPISODES ON WEDNESDAYS 〰️
MARKETING 〰️ METRICS 〰️ MINDSET
Hit play to learn strategic, actionable, research-based podcast advice to make your show the go-to in your industry.
A REFRESHING PODCAST ABOUT PODCASTING!
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S2 85. The Real Reason Your Podcast Isn't Attracting Dream Guests or Clients
Have you ever found yourself scouring the internet, questioning why your podcast isn’t growing, why you're not booking those dream guests, or why your listeners aren’t converting into devoted customers?
It’s likely rooted in a content strategy that’s a little too safe. Sure, frameworks and best practices are important, but they aren’t the end-all. Sometimes, it’s necessary to dive into problems to effectively solve them—and that’s the essence of this episode’s topic.
S2 84. The Truth About Your ‘Unique Podcast’ and Traditional Growth Strategies
Have you ever thought, "That strategy is great, but it's not going to help me grow MY show"? You're not alone. Many podcasters believe their show is too unique for standard growth strategies to work. But I promise you're not as alone in this as you might think.
As a Podcast Marketing Expert, I've helped more than a hundred podcasters worldwide grow their shows, become more visible, achieve business goals, and even land their first sponsorships. It all boils down to the right mindset. Let’s dive into how we can help your unique show grow and overcome some common mental hurdles.
S2 81. The roadmap to becoming the go-to leader without needing a big following
Earlier this year, you dreamed big and had ambitious goals. Perhaps you had a vision board filled with KPIs and aspirations, like becoming a go-to expert online, landing opportunities for your business and podcast, interviewing industry leaders, or making strides towards your lifelong goal of leaving a legacy. But where do you really stand now?
71. How podcasts can turn hosts into agents of change for themselves and their communities
Have you ever wondered if by creating podcast episodes you're adding to the internet noise... or perhaps you're lacking motivation because you're not having the ripple effects you were expecting with your content?
In this episode I’ll share how podcasts can become effective tools for change during times of personal, social, and political unrest.
59. How to stay motivated when you can't yet see the impact of your podcast
Have you ever felt discouraged because you couldn't see the impact of your podcast?
You're not alone.
As a podcaster, it's common to go through ups and downs, feeling like you're shouting into the void at times. But remember, success in podcasting is a marathon, not a sprint. In this episode, we'll explore practical tools to help you stay motivated when you can't see the immediate impact of your podcast.
55. 1 Year of Podcasting: Has it Been Worth it? Wins, Lessons, and Data Beyond Downloads
Over the past 12 months, I've clocked in 54 episodes of The Podcast Space’s podcast. The journey as a business owner and a podcast strategist has been an insightful, transparent, and imperfect one. I've gleaned what has worked and what hasn't, and in this episode, I’ll share my insights, wins, and pitfalls I encountered - because to work as a strategist for other businesses is one thing, and to do it all myself is a completely different one.
As a podcast strategist, marketing expert, and unofficial cheerleader for impact-driven entrepreneurs, I always seek to uplift your podcast journey – nudging you to pay attention to key indicators and ignore your inner impostors. Having said that, the pertinent question still stands – Is podcasting an effective tool to build your business and online authority?
39. The opportunities of Latine audiences, and creating bilingual content, with Yesenia Bocanegra
Since 2020, monthly podcast listenership among US latinos increased 52%, compared to the general US population increase of just 14%! This means that there are HUGE opportunities for hosts who want to create targeted content, or that are considering adding a Spanish podcast to their catalog.
As we celebrate National Hispanic History Month, I invited bilingual podcaster, video podcast coach, educator and overall wonderful human being, Yesenia Bocanegra to discuss the ins and outs of creating content for multiple audiences. We also talked about what to consider in terms of workflow, and how to manage impostor syndrome when you’re creating content in a second language.
38. The Downside of 'Fake It Till You Make It' in Podcasting
Is ‘Fake it Until You Make it’ still good advice for podcasters in a time when most audiences crave authenticity? Whether you’re a fan of the quote or you loathe it, this episode will provide contextual information you need to be aware of if you want to become a successful podcaster.
