The Podcast Space’s Podcast

Award-winning podcast strategies to build your authority and reach.

NEW EPISODES ON WEDNESDAYS

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NEW EPISODES ON WEDNESDAYS 〰️

MARKETING 〰️ METRICS  〰️ MINDSET

Hit play to learn strategic, actionable, research-based podcast advice to make your show the go-to in your industry.

A REFRESHING PODCAST ABOUT PODCASTING!

Recent Episodes

S2 86. When and How to Effectively Measure Your Podcast Metrics: A Business Owner's Guide
Content Strategy, Marketing, Analytics Ana Xavier Content Strategy, Marketing, Analytics Ana Xavier

S2 86. When and How to Effectively Measure Your Podcast Metrics: A Business Owner's Guide

As a business owner, you're familiar with measuring key metrics: leads, website traffic, profits, and losses. But when it comes to your podcast, how often should you track its progress? In this episode, I will delve into how frequently you should measure your podcast's success and what specific metrics you should be monitoring to ensure you're not wasting time or missing crucial opportunities.

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S2 82. What is a podcast content strategist and why does your podcast need one?
Content Strategy, Marketing, Analytics Ana Xavier Content Strategy, Marketing, Analytics Ana Xavier

S2 82. What is a podcast content strategist and why does your podcast need one?

As the host of The Podcast Space, I've seen firsthand what makes podcasts soar to success.

It's not just about consistently releasing content or maintaining high quality—it's about having a (bold) vision, pushing the envelope, and ensuring you're not navigating this journey alone. That's where a podcast content strategist comes into play.

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S2 80. Stop Chasing Downloads: Focus on these 3 Metrics Instead
Analytics, Marketing, Content Strategy Ana Xavier Analytics, Marketing, Content Strategy Ana Xavier

S2 80. Stop Chasing Downloads: Focus on these 3 Metrics Instead

In 2024, podcasts have emerged as a potent tool for elevating personal and brand authority. Yet, amidst their growing popularity, many brands and agencies grapple with the challenge of tracking their return on investment. According to the State of Podcast Agencies 2024 report, the biggest hurdle, cited by 33% of respondents, is measurable ROI. If your business is also navigating this conundrum, this article will guide you on how to effectively measure and maximize your podcast's impact.

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S2 79. Passing the Vibe Check: Passively Marketing Your Podcast Through Your Podcast Profile

S2 79. Passing the Vibe Check: Passively Marketing Your Podcast Through Your Podcast Profile

Do you think your podcast would pass the vibe check? And by vibe check, I don't just mean looking cool. I'm talking about whether your ideal listener, seeking new shows without any personal recommendation influencing their decision, will click on your show. Will they play episodes? Will it be a show they become obsessed with? This is the episode, or should I say, the blog post for you if you’re interested in incorporating more passive marketing strategies alongside your active marketing strategies to grow your show.

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78. Marketing, Metrics, and Mindset: A Season 2 Preview And 3 Big News You Can't Miss
Content, Analytics, Marketing Ana Xavier Content, Analytics, Marketing Ana Xavier

78. Marketing, Metrics, and Mindset: A Season 2 Preview And 3 Big News You Can't Miss

Can You Get Podcast Downloads Without Actively Marketing It? I often get asked, "What would happen if I didn't promote my podcast at all?" In this episode, I'll share what I found when I tested this out on my podcast between Seasons 1 and 2 of the show. I'll discuss the impact on my downloads, traffic, retention, brand, and social media.

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77. 10 Pros and Cons of Podcast Seasons for Business Owners, Plus Why I’m Pivoting My Own Podcast

77. 10 Pros and Cons of Podcast Seasons for Business Owners, Plus Why I’m Pivoting My Own Podcast

Can podcast seasons boost your business?

Or do you start from scratch every time a new season releases?

Or maybe you're wondering if podcast seasons must be incredibly well-produced and costly, and if it would be better to stick to episodic, less structured content.

In this episode, I’m breaking down the pros and cons of choosing podcast seasons over episodic formats. And why, as we hit episode 77 of The Podcast Space, I am transitioning from an episodic podcast to seasons.

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76. How podcast coaching and strategy helped my client Fanny Dunagan win an award, reduce overwhelm and scale the podcast

76. How podcast coaching and strategy helped my client Fanny Dunagan win an award, reduce overwhelm and scale the podcast

Do you wish you could optimize and scale your podcast processes so that when you're looking at your show, you actually feel excited to hit record, publish, and talk to your guests, rather than feeling like a bottleneck of your processes? This episode breaks down the inspirational transformation my Podcast Power Hour client Fanny Dunagan experienced after working with me, including winning awards and harnessing the power of delegation to speed up growth.

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