38. The Downside of 'Fake It Till You Make It' in Podcasting

Content StrategyContentPodcast GrowthMindset
Written By Ana Xavier

Should podcasters ‘fake it until they’ve made it’?

Do you subscribe to the “fake it till you make it” philosophy?

In the podcasting industry, this mindset might actually limit your growth.

As an experienced podcasting consultant, I want to challenge this belief and explore the potential setbacks it may bring. Imposter syndrome is a common struggle among podcasters.

Embracing the “fake it till you make it” approach can inadvertently intensify these feelings. Instead of appreciating your current stage, you might undermine it, hindering your progress as a host, interviewer, or editor. However, this critique is not aimed at demonizing the concept of 'faking it.' Instead, it serves as an opportunity to introduce viable alternatives.

The problem of podcasters’ unrealistic expectations

One critical aspect to address is the unrealistic expectations and burnout resulting from pressure to match the quality and output of larger teams.

Many podcasters, especially those just starting, are one-person ‘band’. Comparing your work to a team of five is unrealistic and counterproductive. Furthermore, there are common misconceptions about investing in equipment.

A common belief is that a significant investment in fancy equipment equals a higher podcast quality- admit it, you’re often looking at the popular Shure sm7b, right?

However, that money might be better spent elsewhere, such as on paid ads to grow your show or hiring a podcast consultant to help you develop a successful strategy.

Creating diverse content is essential for connecting with different audience segments. Not every episode needs to be a blockbuster. Recognizing that different episodes serve different purposes and will resonate differently with your audience is crucial for sustainable content creation. The key is fostering authenticity, cultivating gratitude for every learning opportunity, and embracing your unique podcasting journey.

Instead of subscribing to the “fake it till you make it” approach, consider channeling your future successful self. Envision what success looks like for you and take steps towards that vision while appreciating your current stage. Believe that you are worthy of podcast success at every stage of your journey. Start a notebook of achievements and refer back to it when self-doubt creeps in. Accept that you are worthy of taking up space in your current state. Create content that feels authentic and meet your audience where they are. Remember to question the “why” behind your goals to ensure they align with your authentic desires.

Remember, you don’t need to wait for significant wins to celebrate. Celebrate every achievement, no matter how small. Success in podcasting, as in any other field, is a journey. Embrace your unique path and let go of the “fake it till you make it” mantra. Instead, channel your ‘most successful future self’ and keep creating content that moves you forward. Your future successful self is waiting for you.

Takeaways from the episode:

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Ana Xavier
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