37. The Recipe for Memorable Interviews and Shareable Content, with Kendall Breitman

Content StrategyContentPodcast Growth
Written By Ana Xavier

How Podcasters Can Create Memorable Interviews and Shareable Content

Podcasting is an art that can be mastered with the right skills, insights, and creativity. Today, we delve into an exciting podcast episode featuring Kendall Breitman, a seasoned reporter who’s worked in production for news outlets such as Bloomberg, NCB and Politico. Kendall reveals her secrets to conducting captivating interviews and creating ‘binge-worthy’ podcast content.

Creating a Comfortable Environment

Breitman begins the conversation by introducing the concept of a 'green room conversation.' This term originates from the television industry, where guests would have a pre-show conversation to build rapport and set the tone for the upcoming interview. She advocates for a similar approach in podcasting, emphasizing the need to foster a comfortable environment before the actual interview begins.

This strategy enables guests to relax, thus leading to more natural and authentic conversations. As a podcast host, your energy and tone can significantly influence the interview outcome. Therefore, it is essential to exude the right vibes and foster a sense of connection with your guests.

Embracing a Conversational Interview Style

Abandoning rigid scripts and adopting a more conversational approach to interviews is another powerful tactic shared by Breitman. Rather than sticking to a long list of questions, having three to five bullet points can guide the conversation more organically.

Asking questions about your guests' emotions can create a deeper connection between you, your guest, and your audience. Breitman suggests asking follow-up questions that the listeners would want to know, effectively making the host a proxy for the audience's curiosity. This approach can significantly enhance the audience's engagement and overall listening experience.

Creating Binge-Worthy Podcast Content

Breitman also shares her unique strategy for creating 'binge-worthy' podcast content. She emphasizes the need for a personal bond with your guests, achieved through an engaging 'green room conversation.' By keeping listeners engaged and intrigued with the conversation, you increase the chances of your podcast being consumed in a binge-listening manner.

Networking and Connection for Podcasters

Podcasting is not just about creating content; it's also about creating connections. Breitman highlights the importance of networking for podcasters. She shares her approach to connecting with potential guests and maintaining audience engagement between episodes.

In conclusion, conducting memorable interviews and creating shareable content requires a strategic blend of skills and tactics. With Kendall Breitman's expert advice, you can supercharge your podcasting game and captivate your audience like never before. Whether you are a seasoned podcaster or a newbie in the field, these insights can help you master the art of podcasting and create a lasting impact with your content.

Takeaways from the episode:

  • (0:00:00) - Introduction of the importance of pre-interview "green room conversation" for building rapport with guests.

  • (0:08:36) - Discussion on the benefits of a conversational approach to interviews, emphasizing flexibility over rigid scripts.

  • (0:10:15) - Insight on unique tactics to evoke guests' emotions and build a personal bond with the audience.

  • (0:12:40) - The revelation of Kendall's guilty pleasure - 90 Day Fiance podcasts - and how they inspire her content creation.

  • (0:16:07) - Exploration of the idea of making podcast content 'binge-worthy' and strategies to achieve this.

  • (0:21:45) - Discussion on creating suspense in an episode and keeping listeners on edge.

  • (0:25:12) - Exploration of the importance of being honest with yourself and your audience when an interview isn't going as planned.

  • (0:27:35) - Discussion on the power of humor and storytelling in making podcast content more 'binge-worthy'.

  • (0:34:57) - Insight on the best ways to reach out to guests and the significance of pre-interview "green room conversation".

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Ana Xavier
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