S3 95. Full Website or Single Podcast Page? A Strategic Guide for Podcasters with Aime Cox
Have you ever felt like your podcast is a hidden treasure just waiting to be discovered? You're not alone. Many podcasters are sitting on a goldmine of content, unaware of how to leverage it for greater visibility and growth. In my recent conversation with Aime Cox, founder of Studio Cotton, we delved into the nitty-gritty of maximizing podcast exposure through effective website strategies, and the insights were too valuable not to share.
Chapters:
00:00 Introduction and Common Podcasting Questions
01:14 SEO and Content Strategies for Podcasters
03:29 Website Strategies for Podcasters
07:36 Optimizing Episode Pages for SEO
13:08 Leveraging Backlinks and Internal Links
16:40 Monetizing and Promoting Your Podcast
21:10 SEO Maintenance and Optimization Tips
24:50 Boosting Local SEO for Your Podcast
25:08 Maximizing Sponsor Visibility
25:34 Creating Helpful Links and Pitching Guidelines
26:51 Importance of Sponsorship Packages and Media Kits
28:41 Debating Podcast Landing Pages vs. Hosting Platforms
31:10 SEO Benefits of Podcast Content
32:59 Using Transcripts and Show Notes for SEO
34:38 Recommended Tools for Podcasters
37:08 Investing in a Professional Podcast Website
38:36 Using 'We' vs. 'I' in Your Brand
49:00 Conclusion and Final Thoughts
Why Your Podcast Needs Its Own Space
One of the first things Aime emphasized was the importance of having a dedicated space for your podcast. Too often, podcasters lump their shows onto a business website without realizing that a podcast requires a unique strategy. A podcast website should be its own brand, focused on driving engagement and subscribership without compromising the business goals of your website.
The best time to consider separating your podcast into its own domain is when you're ready to grow it into an independent entity. This shift allows you to create focused content that attracts specific audiences and, in turn, delivers more meaningful leads to your associated business.
The Power of Individual Podcast Episode Pages
A significant revelation from our chat was how crucial individual episode pages are for SEO. Google indexes pages, not just websites, which means every episode needs its own rich, detailed page. Aime suggested packing these pages with engaging episode titles and unique show notes. Avoid the trap of using repetitive notes—this could signal to Google that your content is redundant.
Instead, think of these pages like individual products appealing to niche search queries. Each detailed episode page is an opportunity to capture search interest and funnel listeners directly to your content.
Make Website Connections With Backlinks
Backlinks are SEO gold. Aime highlighted the importance of obtaining these from your guests, as well as giving space on your site for sponsors. Encourage your guests to link back to your site, and ensure you follow up with them after their appearances with assets like logos and cover graphics. Not only does this benefit your SEO, but it also builds a richer network and potentially opens new doors for collaboration and sponsorship.
A common theme in our conversation was enriching your podcast pages with additional resources.
Have you discussed a book or a tool in your episode?
Make it easy for listeners to find these in your show notes. Including recommended readings or related episode links can boost engagement and keep visitors on your site longer.
Crafting a User-Friendly Website Experience
Don’t let your site be a dead-end street. Aime advises against the 'cul-de-sac' website, where a visitor reaches the end of a page with nowhere else to go. Make sure every episode page leads your audience somewhere, whether to another episode, your Instagram page, or straight to buying your products and services.
Practical Tools to Get Started
Aime and I discussed several tools that can make enhancing your podcast website easier. Google Search Console, for instance, is a must for tracking how people are finding your site. Use backlink checkers like Ahrefs’ free tools to monitor your current standing. These resources can provide insight into what’s working (what your audience is searching for) and where improvements are needed like tweaking wording, or swapping terms to capture even more traffic.
Related content mentioned in the episode:
RESOURCES MENTIONED IN THE EPISODE:
Article about gifts for Podcasters: https://www.thepodcastspace.com/resources-for-podcasters/best-small-business-and-sustainable-gifts-for-podcasters
Connect to Amie Cox and Studio Cotton: https://studiocotton.co.uk/blog
Chat GPT Article: https://studiocotton.co.uk/blog/how-to-spot-chatgpt-blog/
Tools discussed:
Liz Mosley’s podcast website example: Building Your Brand Podcast
→Feeling stuck about your podcast’s growth? Do you have no idea where to start and want to partner up with a pro? Book a free discovery call or learn about what we do: https://thepodcastspace.com/grow-roi
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ABOUT THE HOST
Hi, I’m Ana Xavier, a multilingual award-winning podcast marketing and content strategist specialized in generating online visibility for women, multilingual, and minority impact-driven business owners.
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