The Podcast Space
Your Podcast is more than just 'content' - it can be the most powerful tool in your business!
This show explains exactly the systems and strategies you need to implement to get there, without overwhelm. Hosted by Podcast Content Strategist and Award-Winning Marketeer, Ana Xavier, The Podcast Space is an actionable, ethical, and 'imperfect' show that will teach you how to better market your podcast!
New episodes every Wednesday.
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53. Podcast content formats: Podcast Basics
Did you know that there are only three primary types of podcast content? In this podcast episode (so meta!) I'll be diving into these podcast formats and how they can benefit you as a host. Whether you're a small business owner or simply looking to grow your audience, understanding the right format for your podcast is crucial. As the founder of The Podcast Space and a seasoned podcast producer, I've got you covered. Let's explore these podcast formats and find the perfect fit for you.
52. Types of Podcast Episodes: Podcast Basics
Maintaining a podcast in the long-term can be overwhelming if the type of podcast episode you create every week does not match your hosting style or availability. In this blog post, we will delve into the different types of podcast episodes you can have on your show and how to best utilize them to grow your expertise, deepen your connection with your audience, and avoid burnout.
51. Determining your podcast’s ‘why’ to ensure long-term success: Podcast Basics
Creating and maintaining a successful podcast goes beyond having the fanciest equipment or appealing to the latest trends. It's about knowing your "why" and getting your basics right. As we kickstart this year, I’m excited to share a series of podcast episodes on podcasting basics. In this first episode, we will dive deep into the importance of determining your podcast's why and set the foundation for a successful and impactful show.
50. 10 Podcast Marketing Strategies to leave behind in 2024
Podcast marketing has evolved significantly in 2023, leaving many podcast marketers hesitant to make predictions for 2024.
Instead of speculating on future trends, it's crucial to focus on the marketing advice that is no longer effective in the realm of podcasting.
In this episode, I will be breaking down the top 10 marketing strategies to leave behind in 2024, providing plenty of context and insights to help you make informed decisions for your podcast.
49. Best practices for Podcast Cover Art: strategies for professional branding, and evergreen advice for photoshoots, Yesenia Bocanegra
Get ready to discover the secrets of creating an amazing podcast cover art! Join me, and my special guest, Yesenia Bocanegra, a video podcast coach and former photographer, as we dismantle common limiting beliefs and share the real essentials of captivating cover art.
Whether you believe your face needs to be on the cover, or that all your brand colors must be represented, we’re here to set the record straight. Discover how selecting the right image, considering the balance of colors, and choosing the appropriate outfit can contribute to an eye-catching cover that truly represents your branding.
48. Super Podcast Episodes: what are they and why they matter in content strategy
What are Super Episodes, and how are those important pieces of your podcast’s content strategy?
This episode is particularly beneficial for small business owners who are looking to strike the right balance between their strategic goals and listener interests. We delve into the realm of Q&A episodes, highlight the importance of establishing authority in your field, and reveal how to decode your analytics to find those golden episodes that resonate with your audience.
23: Transform Your Podcast Strategy with Marketing Psychology Insights from Melina Palmer
Do you want to level up your podcasting game?
Are you interested in understanding user behavior to achieve a new level of success in your podcast?
If the answer is yes, then you must listen to this episode featuring Melina Palmer, CEO of the Brainy Business and host of the Brainy Business podcast. Her expertise in applied behavioral economics will transform the way you approach your content creation and marketing strategies!
22: The First 3 Investments Every Podcaster Should Prioritize
Are you tired of pouring time, energy, and money into your podcast with minimal growth to show for it?
You are not alone.
Many podcasters struggle to see significant growth in their podcasts, and it can be frustrating to feel like you're not making progress. But fear not – I have the solution for you! In this episode, I’ll be sharing the top three priorities you should focus on to see a significant boost in your podcast audience and maximize your podcast's potential.
