21: How to create a content strategy that anticipates your podcast listeners' thoughts
Have you ever listened to a podcast and thought to yourself:
How is the host inside my head?
How can they read my mind - I was just thinking that?
How did they KNOW I really needed this episode?
The truth is that those hosts didn't discover telepathic capabilities like Professor Xavier from X-Men, they used a strategy!
The 5 habits that improve your ability to ‘read’ listeners’ minds
In this episode, I'll share the secrets behind creating engaging listeners and influencing them to take action through 'mind-reading' techniques tailored to content creation. We'll be on a journey to understand your audience, step outside our industry 'bubbles', and discover the power of actively engaging in meaningful conversations with our listeners.
By paying close attention to the needs and preferences of our audience and creating content specifically designed for them, we can turn passive listeners into dedicated fans.
To achieve this, it's essential to maximize the value of client calls, engage your audience through one-on-ones, social media interactions, and replying to DMs. We also discuss the need to find the right balance when creating content, overcome the fear of judgment from peers, and the importance of setting a goal for your show.
Reflecting on our podcast journey and making meaningful changes is key to ensuring our content serves our audience in the best possible way. We must explore various methods to determine what our audience wants to hear and how to guarantee our content connects with them on a deeper level.
5 habits to change:
Assuming you already know everything about your audience
Never engaging in conversation
Being inconsistent, and creating content ‘on the fly’
Assuming ‘basic’ is bad
Creating content without a goal
Takeaways from this episode:
Understand your audience: Engage with your audience on a deeper level to ensure that your content resonates with them. Step away from your industry 'bubbles' and actively listen for specific words and phrases that they use to describe the problems they are facing.
Create tailored content: By understanding your audience's needs and preferences, you can create content specifically designed for them. This will help turn passive listeners into dedicated fans.
Balance your content: Find the middle ground when creating content, and do not be afraid of judgment from peers. It's important to create content that caters to your audience's needs and preferences, rather than just focusing on what you think they want to hear.
Set a goal for your show: Having a clear goal for your podcast will help guide your content creation and ensure that you are serving your audience in the best possible way.
Reflect on your podcast journey: Take the time to reflect on your podcast journey and make meaningful changes to ensure your content serves your audience. Explore ways to discover what your audience wants to hear and how to ensure your content is connecting with them.
Resources mentioned in the episode:
Episode 17: 5 Practical ways to increase listener trust, connection and emotional resonance
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