53. Podcast content formats: Podcast Basics

Did you know that there are only three primary types of podcast content? In this podcast episode (so meta!) I'll be diving into these podcast formats and how they can benefit you as a host. Whether you're a small business owner or simply looking to grow your audience, understanding the right format for your podcast is crucial. As the founder of The Podcast Space and a seasoned podcast producer, I've got you covered. Let's explore these podcast formats and find the perfect fit for you.

Podcast content formats breakdown

Educate, Inspire, or Entertain: What Audiences Want

As a podcast host, it's essential to define your podcast's purpose. In our previous episodes, we've discussed the significance of understanding your "why" for podcasting and the various types of episodes you should have. Now, let's delve into the three primary podcast formats: education, inspiration, and entertainment.

1. Education:

For most small business owners, the bulk of your podcast episodes should aim to educate your audience. Providing valuable content and sharing your expertise will help convert leads into customers and establish you as an authority online. However, don't limit yourself to purely imparting knowledge. Incorporating inspirational stories within an educational framework can be highly effective. Remember, quotes and anecdotes can touch your listeners, leaving a lasting impact - especially as you provide case studies and interview clients like I did with my client Lori.

2. Inspiration:

Inspirational content has its place, but it's important to ensure that it contains educational elements as well.

Sharing stories of personal transformation or highlighting individuals who have inspired you can be powerful. However, avoid merely talking about someone without providing any context or educational value. Strive to strike a balance between inspiration and educating your audience, making your content relatable and actionable.

If being inspirational per se is your final goal with the podcast, there are a few monetization options to consider such as inspirational decks of cards, books or other merch that could include inspirational quotes (think mugs, stickers, t-shirts, etec etc)!

3. Entertainment:

Entertaining podcasts have gained significant popularity, often resembling celebrity-style conversations.

It's tempting to follow this trend, but it's essential to ensure that your podcast remains relatable. Inside jokes or code language without proper context can alienate listeners. Tell captivating stories about crazy business experiences that your audience can relate to, while also providing valuable lessons. A successful entertainment-focused podcast combines relatability, entertainment value, and educational takeaways.

If pure entertainment is your goal, consider adding elements of storytelling such as creating videos in a series that listeners can follow along (or binge once it’s all published), or feel like a cinematic experience.

Determining the Right Podcast Format for You

Choosing the right format for your podcast can be challenging. It's crucial to understand yourself, your business, and your audience's needs. While it's essential to consider popular shows for inspiration, be aware that many hosts behind these successful podcasts already have a built-in audience or industry expertise. However, don't let this discourage you. Success will come eventually- understanding the context and requirements for different types of podcasts is crucial.

Tracking Your Performance

To determine which format works best for you, analyze your social media and podcast analytics. Look for patterns in posts that resonate with your audience and generate the most engagement. Capitalize on these insights and incorporate similar content into your podcast. By leveraging the understanding of your existing audience, you can create episodes that align with your overall podcast goals.

Topics covered:

• 00:00 Introduction to Podcast Types

• 00:44 Understanding Your Role as a Podcast Host

• 01:05 Three Formats of Podcasts: Educate, Inspire, Entertain

• 01:41 The Power of Quotes and Inspiration

• 02:13 The Rise of Edutainment

• 02:49 Choosing the Right Podcast Format for You

• 06:28 The Importance of Relatability in Podcasts

• 08:54 Balancing Education, Inspiration, and Entertainment

• 09:45 Using Analytics to Understand Your Audience

• 10:43 Understanding the Success of Popular Podcasts

• 12:32 Breaking Down Stereotypes in Podcasting

• 13:18 Preview of Next Episode and Conclusion

  
  
  Conclusion:

  In conclusion, understanding the three primary podcast formats—education, inspiration, and entertainment—is essential for creating a successful show. As a small business owner, focus on providing educational content mixed with inspiration to navigate your audience's challenges effectively. Consider your long-term podcast purpose and align your format accordingly. Don't be afraid to dig into your social media and podcast analytics to uncover what resonates with your audience the most. Remember, building a sustainable and impactful podcast takes time and dedication, but with the right format, you can achieve your goals.

  Ready to take your podcast to the next level? Reach out to using the link below.

  Episodes referenced in the show:

Resources mentioned in the episode:

• Could we be a good fit? Book a call: www.thepodcastspace.com/grow-roi

• Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour

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