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39. The opportunities of Latine audiences, and creating bilingual content, with Yesenia Bocanegra
Since 2020, monthly podcast listenership among US latinos increased 52%, compared to the general US population increase of just 14%! This means that there are HUGE opportunities for hosts who want to create targeted content, or that are considering adding a Spanish podcast to their catalog.
As we celebrate National Hispanic History Month, I invited bilingual podcaster, video podcast coach, educator and overall wonderful human being, Yesenia Bocanegra to discuss the ins and outs of creating content for multiple audiences. We also talked about what to consider in terms of workflow, and how to manage impostor syndrome when you’re creating content in a second language.