Why your Podcast needs a website
Are you providing extra content for your audience?
NO? What are you waiting for then?
When you create a good product, people always ask for more, so go give it to them!
By sending your audience to your website you'll be able to grow your site visits, page views, and most importantly you'll grow your mailing list.
Why is this important?
It creates an online footprint of your content which improves your organic growth.
Podcasts with websites have better SEO.
A lot of podcast platforms don't provide full analytics (your website does).
Third party platforms like Facebook, Instagram and Twitter limit your organic exposure.
The only place where you actually own your content and your audience information is your own website, not social media platforms.
With a mailing list you have clear access to your audience's inbox.
Websites and mailing lists provide space that can be used for partnerships and sponsorships.
You’ll be able to provide multimedia content like photos or videos that your audio audience can’t access through the podcast platforms.
It creates a level of interest that you can monetize: you can make this ‘fan exclusive’ or you can create training content that is associated with your brand.
It can be your fallback plan: you can expand on the stories that you’re sharing through your podcast and that you don’t have time to delve into.
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