7: The quickest way to determine if a podcast idea works for you

Content Strategy

Mar 1

Have you ever wondered how do people come up with podcast episode ideas in one sitting?

Maybe you are trying to launch a podcast, or maybe you're trying to decide what's your next season about, and you're feeling really overwhelmed with all the possibilities.

If you replied 'I am!' to any of the 3 options above, his episode is specifically for you!

Now, fair warning, this one doesn't include anything deeply strategic (yet) like endlessly Googling podcast topics, researching your competitors and peers, or doing keyword analysis.

What is 'brain dumping'?

'Brain dumping' is a strategy that I've used for years with podcasters to help them determine what's their level of expertise, comfort, interest and knowledge of that one podcast idea they initially had.

I love this strategy because it's all about tapping into yourself, and it feels like a game that you can play for 30 minutes, in one sitting, or break it down in multiple parts throughout the week.

Topics covered in this episode:

Podcast topic ideas
How to determine good podcast ideas
Podcast strategy
Starting your podcast
Pitfalls of podcast beginners

Takeaways from this episode:

If you don't have a clear understanding of how long an episode idea can be used for, you may find yourself out of episodes in less than 3 months.
'Brain dumping' is highly effective to determine if a podcast idea should be placed as ongoing episodic content, or serialized content.
If you're just replicating a podcast idea that your competitor was able to successfully grow, but you're not truly excited by the concept, you may end up frustrated and disappointed.
Aligning your podcast idea with what you do as a business, is crucial, if you're looking to get results from it.
If you're looking for help to determine what is a good podcast idea, you can book a podcast power hour, or a strategy session with me.