Podcasting is a powerful tool for reaching out to a wide audience and creating a strong online presence. As a podcaster, one of your primary goals tends to be to consistently increase your downloads, and improve your online visibility thanks to both new and existing listeners. This episode delves into the specifics of the curation of the listener’s journey, and how it can double your podcast downloads!

Podcast preparation, optimization of podcast titles for organic searches, and creation of unique cover art are just some of the many strategies that I share in this practical podcast episode. These strategies are aimed at boosting your sales, enhancing the listener experience, and most importantly, skyrocketing your podcast downloads.

Curating the experience from the pre-production phase

It all starts in the pre-production of each episode, choosing the right titles, and customizing your cover art. A good title shouldn’t only be catchy and clear, but also optimized for organic searches, increasing the chances of potential listeners stumbling upon your podcast during online searches. Similarly, unique cover art helps your podcast stand out amidst the crowd, thereby attracting more listeners.

The Power of Analytics and Engagement

The podcast episode further reveals the power of analytics in understanding audience engagement and aligning it with your marketing strategies. By closely examining your podcast analytics, you can identify which content is most engaging to your audience and focus your efforts on producing similar content. This not only enhances your audience's experience but also helps in converting first-time listeners into loyal followers.

Furthermore, integrating Apple Podcasts, Spotify, and YouTube buttons on your website can significantly increase your podcast downloads. These buttons provide an easy and quick way for potential listeners to subscribe to your podcast (like you see on this page!). Recording quick add-ons to welcome new listeners can also be an effective strategy to increase audience engagement and boost your podcast downloads.

Takeaways from the episode:

• 01:45 - Curating the experience during pre-production

• 06:03 - Curating playlists on Spotify, YouTube and Your Website

• 14:14 - Curating the experience of new listeners through high-performing pages

More episodes you may want to listen to:

Learn about how content pillars can help you stay consistent:

Resources mentioned in the episode:

• Want to see if we’re a good fit? Listen to my training: https://bit.ly/3ERdGXP

• Where to create your spotify playlists: https://www.instagram.com/reel/CyeG0cepmir/

• 13. Content Pillars: The Building Blocks of Consistent Content: https://www.thepodcastspace.com/podcast/13-content-pillars

• 19. Podcast titles that can boost your downloads and mistakes to avoid: https://www.thepodcastspace.com/podcast/19-episode-titles-best-practices

• 28: 10 listener secrets every podcaster needs to know about: www.thepodcastspace.com/podcast/28-10-listeners-secrets-every-podcaster-need-to-know

• 32: Summer Spark Series: 5 practical strategies to increase download numbers: www.thepodcastspace.com/podcast/32-summer-spark-series-5-practical-strategies-to-increase-download-numbers

• 41 / 42 Podcast SEO: A Practical Guide to Search Engine Optimization, Show Notes, YouTube and Multimedia Content, with Sarah McDowell https://www.thepodcastspace.com/podcast/41-42-a-practical-guide-for-podcast-seo-multimedia-content-and-youtube-for-discovery

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Podium (AI copywriter for podcast show notes)- https://bit.ly/40A3nBT