40. Avoid these common social media pitfalls as a podcaster to start seeing audience growth

Content StrategyContentPodcast Growth
Written By Ana Xavier

Mistakes podcasters make when promoting their show on social media

Podcasts have seen a significant surge in popularity since early 2020. While the podcast itself is an essential part of this digital movement, leveraging social media for promotion and growth is a strategy no podcaster can afford to ignore.

However, many podcasters stumble into pitfalls when creating their social media strategy, hampering their growth and reach of new listeners.

In this very practical episode, I’ll be sharing podcasters’ most common mistakes and provide practical solutions for leveraging social media effectively.

Using social media as a conversation, not a monologue…

One of the most common mistakes is viewing social media as a chore rather than an opportunity. Podcasters often see social media as a time-consuming task that brings little return. However, when approached with the right mindset, social media can become a powerful tool to connect with listeners and build relationships. It's important to create content that adds value to your listeners, instead of merely serving as a reminder for your podcast episodes.

Good design is more than just pretty graphics…

Design also plays a crucial role in your social media strategy. A poorly designed post may result in a lack of engagement or even deter potential listeners. Canva templates are a popular choice, but they may not always be the best fit for your content. The design of your social media content needs to reflect your brand and the message you want to convey. You also need to consider accessibility and contrast to ensure your content is easily consumable by all viewers and scannable in all types of devices like mobile phones using low luminosity.

Brand cohesiveness, to stop the listeners’ scroll

Branding consistency is another area where many podcasters falter. The use of inconsistent fonts, colors, and tone can confuse your audience and dilute your brand recognition. Consistent branding helps your listeners recognize your content and fosters a sense of familiarity and trust as soon as your podcast content drops on their feed.

Moreover, many podcasters struggle to stand out in the crowded social media landscape. It's crucial to create unique and engaging content that captures attention amidst the digital noise.

The fear of online bullying is real

However, fear can often hold podcasters back from reaching their full potential. The fear of negative feedback or online bullying can lead to playing it safe and not taking risks with your content - ever heard of ‘vanilla content’?

Overcoming this fear and embracing vulnerability can lead to deeper connections with your audience and a more significant impact.

Finally, knowing your audience is critical to a successful social media strategy.

If you're unsure who you're speaking to, it's challenging to create content that resonates with them. Understanding your audience's needs and preferences will help you tailor your content, increasing engagement and growth.

In conclusion, creating a successful social media strategy for your podcast involves understanding your audience, embracing design principles, maintaining consistent branding, and overcoming fear. By addressing these common pitfalls, you can supercharge your podcast growth and make the most out of your social media presence. Remember, social media is more than a promotional tool; it's a platform for connection, conversation, and community.

Takeaways from the episode:

💸 Affiliate links:

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Ana Xavier
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