How to boost your podcast’s visibility online

Diving into practical ways to boost the visibility of your podcast

Growing a podcast may not be a walk in the park, but fear not! There are various avenues you can explore to achieve that growth. Whether you have a budget to spare for advertising or prefer more budget-friendly options like podcast swaps and feed drops, we've got you covered.

Now, if the idea of investing in ads or navigating podcast swaps seems overwhelming, don’t stop reading (or listening)! I've compiled a list of nine places where you can gain immediate visibility for your podcast, and the best part is, you can complete all of these in under an hour!

Let's get right into it:

1. Your Social Media Accounts: Leverage your social media links to share your podcast episodes and engage with your audience. Your online community can be a goldmine for attracting new listeners.

2. Your Email Signature: Utilize every email you send as an opportunity to promote your podcast by including a link in your email signature - yes, people click! It's a simple yet effective way to spread the word.

3. Business Cards: If you have business cards, make sure they feature your podcast information. Hand them out during networking events or leave them strategically at relevant places.

4. LinkedIn Profile Featured Section: Utilize the Featured section on your LinkedIn profile to highlight your podcast episodes and create a professional image for potential listeners.

5. Website Menu: Incorporate a link to your podcast in the menu of your personal or business website. Make it easily accessible for your website visitors to find it.

6. Speaker or Bio Document: When pitching yourself for events, conferences, or other podcasts, add a mention of your podcast in your speaker or bio document. It's an excellent way to capture the attention of a relevant audience.

7. Homepage of Your Personal Website: Take advantage of prime real estate by featuring your podcast prominently on the homepage of your personal website. In the episode, I explain how it helps you rank better on Google searches! If you want to stand out, read this article we’ve written on your podcast website must-haves.

8. Your Book or E-book: If you're an author, be sure to include your podcast details in your book or e-book. Your readers are likely to be interested in hearing more from you.

9. Newsletter Footer: If you have a newsletter, don't forget to place a link to your podcast in the footer. It's a great way to connect with your existing audience.

Remember, some of you might already have your podcast listed in some of these places, while others might be discovering these options for the first time. No matter where you are on your podcasting journey, incorporating these visibility boosters can make a significant impact.

And hey, if you're hungry for more practical ways to grow your podcast, I've got something special for you! Sign up for my newsletter, and you'll receive not just one, but two newsletters that'll jumpstart your podcast and help you create a show you absolutely love and can be proud of!

Takeaways from this episode:

• These 9 locations will get your podcast immediate visibility in less than 60 minutes.

• Social media, newsletters or a speaker bio will help you add new listeners to your community.

• Using more links to your podcast will help Google see your website as more valuable.

  Resources mentioned in the episode:

Episode 16: Optimizing Your Online Presence: 6 Must-Have Elements for Podcasters: https://www.thepodcastspace.com/podcast/16-optimizing-online-presence-6-must-haves

Where the idea from this episode came from: https://www.instagram.com/p/CnSm9klsT3b/

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