3: How to leverage your audience for diversity & brand deals with Lloyd George
“Ask and you shall receive”
We all have goals. And however you’re thinking about achieving them, if it requires an ask, remember that when asked, there’s a 50% chance of the other person saying ‘yes’ to your request!
So… why wouldn’t you ask?
In the second part of this podcast interview with Digital Creator Lloyd George, we focused on the incredible outcomes of looking at content creation as a tool to progress in life faster, and the insane results that can happen once you ask without being afraid of a ‘no’.
When I first started, the question I'd ask myself was ‘How can I get 10,000 people to see this?’
And now, the question I'm asking is ‘How can I get 10 people to message me about this and say, this was really helpful.’
Lloyd George
Content creation is a skill easier to capitalize than you think
When it comes to like sponsorships and brand deals, being a creator and creating content online is a skill, according to Lloyd.
The longer you do it, the better you get at it. Reaching out to people to give you money is the exact same thing. So according to Lloyd, you could be excellent at asking people to sponsor you, but not necessarily be a great creator or not have a lot of downloads and still make a lot of money. Just like large creators don’t always make that much money, because for whatever reason, they haven't honed the skill, or they don't ask.
Above all, partnerships and opportunities that you’re wanting to check off your list could potentially be achieved just by asking one person a day. Or by noticing a gap in the market, and creating content specifically to fill that gap, as Lloyd did about Black Podcasters.
You have the power to bring awareness to the issues in your community. Don’t underestimate the value of the content you’re creating.
Listen to the full episode, to learn about practical ways to be an ally for minorities, and how Lloyd has become the most recent Instructor at LinkedIn.
Takeaways from this episode:
For partnerships, not everyone is interested in your podcast metrics: they may just want to only support you, or get awareness for their brand without expectations on deliverables.
If you’re feeling stuck in starting your podcasting journey, don’t focus on growing a big audience, focus on improving your skills.
A famous French ad from the 90s stated that ‘100% of lottery winners bought a ticket’. All winners try. So what’s your excuse for not trying content creation?
Creators and companies that invest in intentional, and diverse partnerships and sponsorships aren’t just supporting the one creator: they’re signaling to the bigger community that they’re aware of the nuances, and are reaching further than most.
The creator scene is diverse: ask around the different communities what their biggest players are, and you may realize that you’re insulated from a bigger pool of talent.
Resources mentioned in this episode:
Subscribe to Lloyd George’s newsletter and learn about his services: www.lloydnotgeorge.com
Lloyd’s LinkedIn Course: https://www.linkedin.com/learning/record-your-podcast-using-anchor-for-creators/podcasting-with-anchor?autoplay=true
Follow Lloyd on social media: https://solo.to/lloydg
Part 1 of the interview: https://www.thepodcastspace.com/podcast/2-with-lloyd-george
About The Podcast Space:
Visit our website for more Podcast Resources: www.thepodcastspace.com/resources
Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc
Enroll in our Podcast Friends and Trends Membership: https://bit.ly/3Y9on0C
Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c
Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e
Connect to us on social media:
YouTube Channel: https://www.youtube.com/channel/UCjB4ztIRQBFadQ3C8OVZvDA