Mastering Social Media Content Creation with Em Connors

Are you ready to level up your social media game? This insightful podcast episode with Em Connors, popularly known as The Creative Bodega, is sure to provide you with valuable insights and practical ways to do it. As a Verified Canva expert with almost 100K followers on Instagram, Em is an authority in crafting compelling social media content and maximizing online presence for small business owners.

In this episode, we go beyond the surface of content creation, diving deep into the process, purpose, and objectives of each social media post before designing. We learn about the importance of diversifying content and delve into the power of repurposing content, the dangers of deleting content, and how to avoid content creation burnout.

Em shares valuable insights on these aspects, which will surely resonate with small business owners and entrepreneurs alike. Em’s unique perspective extends to her business journey and effective content repurposing strategies. She also discusses her outlook on professional branding and how it can elevate your business.

Breaking the Myths Around Social Media Content Creation for Podcasters

One of the key points Em shares is how small businesses can maximize their presence on Instagram. She debunks common misconceptions about content creation, emphasizing the importance of not starting with a blank page in Canva. Instead, she suggests customizing templates and crafting engaging headlines. The aim is to create content that not only stands out but also resonates with your audience.

Understanding Your Social Media Goals

According to Em, it's essential to understand the goals and objectives of a post before creating any graphic design. The conversation touches on the need to diversify content types, values, and messages to maximize engagement. Em also emphasizes the importance of not deleting content, suggesting that old content can be repurposed in the future. In fact, Em revealed that she repurposes about 40% of Instagram content!

Takeaways from this episode:

• Connors suggests using Canva templates as a starting point and customizing them to create compelling and engaging posts.

• She emphasizes the importance of diversifying content in terms of types, values, and messages to maximize engagement.

• The dangers of deleting content and the power of repurposing are discussed. Connors provides strategies for tweaking headlines and assessing content to make it more visible and effective.

• Connors also stresses the importance of being open and vulnerable with your audience, sharing personal stories and showing behind-the-scenes glimpses of her life.

• She suggests that the Instagram feed should be viewed as a 'storefront' - professional and branded, while stories can be more organic and uncurated.

• Connors encourages small business owners to invest in good branding and to delegate or pay for certain aspects of their business if necessary.

• She also emphasizes the importance of maintaining a consistent branding strategy in terms of colors and fonts, to create a recognizable and attractive brand.

  Resources mentioned in the episode:

Follow Em Connors, aka The Creative Bodega on Instagram: https://www.instagram.com/the.creative.bodega

Get 15% off The Creative Bodega’s courses using the promo code POD: https://www.thecreativebodega.com

App to reduce social media use: https://one-sec.app

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