14: 3 practical tips to achieve the consistency of a content guru

The creator economy is here to stay.

Being a creator today means that if you have something valuable to say, you will be able to grow a following.

But what most podcasters and business owners just like yourself forget, is that it isn't just about starting a podcast / video blog / social media account that's hard. The hardest part about the content creation journey is staying in the game.

I often tell my podcast clients not to worry when a competitor (or peer) launches a podcast, because if their intentions/ efforts aren't in the right place, they're likely to give up the show after a mere 10-20 episodes - yes, I've seen it countless times. And if they do happen to stick with it, then it provides an opportunity to potentially do a podcast swap and cross promote shows - so a win, win!

However, being part of this creator economy comes at a price: you need to feed the content machine in order to achieve your goals (we’ve covered that in detail on episode 4: 7 Goals you can set for your podcast).

But how do you stay consistent (and motivated) as a content guru?

It all comes down to 3 elements, mainly focused on one external and two internal factors:

• External perception / social expectations

• Your Zone of Genius

• Your optimal creation Zone

In the episode, I talk about how these manifest, and how to shift your mindset in order to create content like a gurus, and why you need to start implementing MVPs (Minimum Viable Products) in your strategy, alongside more-in-depth ones.

Extra TIP: Keep reminders of your zone of genius, podcast reviews, client testimonials and other positive elements nearby when you’re recording - they’ll remind you of how much of a legacy you’re creating for them!

Topics covered on this episode:

• Base of content creation

• Podcast Consistency

• Content Strategy

• Content growth for podcasters

Takeaways from the episode:

• Staying in the long game will pay off. Most content creators give up after 10-20 episodes being published.

• Focusing on serving your community should be your focus, not trying to curate a perfect image of yourself for your peers.

• How you create content is different than most people- maybe your schedule doesn’t allow for weekly interviews, or you’ve been feeling overwhelmed with a video podcast. Whatever it is, it’s time to revisit what you’re doing in order to create excitement and momentum that drives engagement!

Resources mentioned in the episode:

4: 7 Goals you can set for your podcast: https://www.thepodcastspace.com/podcast/4-7goals

10: 10 signs that show that you’re podcasting out of fear: https://www.thepodcastspace.com/podcast/10-signs-podcasting-fear

Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Enroll in our Podcast Friends and Trends Membership: https://bit.ly/3Y9on0C

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