11: “I hate writing, I rather talk it”: how a podcast can birth a #1 Bestseller Book on Amazon, with Nic Redman
Writing a book sounds like a daunting, scary, and overwhelming experience, but what if I told you that your podcast already provides an in-depth insight into what that book could be?
Award-winning author, podcaster, and vocal coach Nic Redman joins us again to talk about the process of putting together her #1 Bestseller book ‘On The Mic’. At the time of the recording of our conversation, we had NO idea the book would top charts all around the world, and in MULTIPLE categories, so that makes this interview a LOT more interesting!
If you missed part 1 of this interview, please go ahead and check it now, as Nic shares incredible insights into her life as a coach, how she found her voice, and some incredible and powerful takeaways of working in the podcast and audio industry.
Now, into what you can here for. Nic and I discuss:
Why your podcast is the digital version of the classic expression ‘Try before you buy’
How to decide which publishing option is best for you
The ‘real life’ fears that come with releasing a book (even if you’re an award-winning podcaster like Nic!)
How to overcome the idea of peer judgement
Why you should never use the term ‘wee book’
How to find out what your listeners and clients want from you.
Also, here are some clever highlights that Nic shared in the interview, that will help you in your own process:
Create an FAQ section in your book, a troubleshooting section of some sorts, so that you can guide and empower the listener to find the answers to the questions they have!
Unless you just started in your industry, you already know what your listeners want from you, so trust your gut when it’s time to craft episodes and chapters for the book.
People will ALWAYS pay for a bespoke approach - coaching, or whatever it is - and the podcast is a great way to showcase if you’re the right person to work with them.
Your clients won’t care about the type of stamp that’s included in your book - they care about the content, so don’t obsess over the fact that you don’t have a big publishing house’s seal of approval.
Going for a big publishing company can limit your freedom, rights of usage, podcast rights, and future monetization opportunities, so it’s KEY that you set your future yourself for success.
Takeaways from this episode:
Podcasting your way to a book can feel like you’re cheating, or that you aren’t a ‘real writer’, but in the end, it’s all about finding a process that works for you.
As in any collaborative process, you may have to fight to keep your voice in your book, but at the end of the day, remember that you have the final say - it’s your book after all!
Don’t fear technology - embrace it! Without the technology we have today, you wouldn’t be able to have a podcast, or to be able to self-publish a book!
If you’re trying to start a book (or a podcast, for that matter!) just start. Don’t set a specific goal if it overwhelms you - just sit down and get cracking every day!
Resources mentioned in this episode:
To learn more about Nic Redman and get her book:
The Voice Coach Podcast:
https://nicolaredman.com/the-voice-coach-podcast
Nic Redman's Free Warm-up for podcasters:
https://nicolaredman.com/podcaster-warm-up
How a podcast can fast-track your path to authorship: https://www.thepodcastspace.com/resources-for-podcasters/why-your-podcast-could-fast-track-your-path-to-becoming-an-author
How to sound more like the ‘real’ you, with voice coach Nic Redman: https://www.thepodcastspace.com/podcast/6-how-to-sound-more-like-the-real-you-with-voice-coach-nic-redman
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